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Welcome to The Jam

Welcome to The Jam, a culinary gem nestled at 289A King's Rd, London. This vibrant eatery expertly combines Italian roots with a unique ambiance reminiscent of a cozy tree house, perfect for both romantic dinners and friendly gatherings. The menu showcases an array of delectable dishes, from mouthwatering Sourdough Pizzas to artisanal pastas, all crafted with fresh, homemade ingredients. Guests rave about the attentive service and charming atmosphere, enhancing every dining experience. Signature highlights include the indulgent Casarecce and beautifully presented Goat’s Cheese Salad. At The Jam, each meal is a delightful journey through authentic flavors and warm hospitality.

LOCATIONS

Welcome to The Jam, a culinary gem nestled in the heart of London at 289A King's Rd, SW3 5EW. This vibrant restaurant is making waves with its exceptional Italian offerings, delectable cocktails, and a cozy ambiance that creates the perfect backdrop for a romantic dinner or a joyful meal with friends.

As you step inside, the unique layout immediately captures your attention. With an inviting "tree house" vibe, diners can choose from two levels for an intimate dining experience. But it’s not just the seating that delights; it’s the thoughtfully curated menu that showcases some of the finest Italian dishes in the city.

The culinary journey at The Jam begins with their enticing jam plates. Standout items include the Goat's Cheese Salad with sweet blood orange dressing (£9.90) and the Pan Fried Sea Bream Fillet accompanied by tender broccoli and roast potatoes (£12.50). For those craving traditional flavors, the Fresh Pappardelle Bolognese with slow-cooked Chianti beef and the Sourdough Pizza with buffalo mozzarella are must-tries. Each dish reflects the authentic culinary heritage of Italy, prepared with fresh, high-quality ingredients.

  • Must-Try Dishes:
    • Pear Salad – An exquisite mix of baby gem lettuce, pecorino cheese, and honey (£9.90).
    • Calamari – Perfectly fried and served with a zesty lemon tartar dip (£9.90).
    • Scotch Sirloin Steak – 28-day matured and seasoned with Maldon salt (£13.90).
    • N’Duja Pizzette – A spicy twist on traditional pizza, absolutely delightful.

Customer reviews reflect the warmth and dedication of the staff, who are more than willing to provide recommendations, enhancing the dining experience. Exceptional service is a consistent highlight, as noted by many patrons who appreciated the staff’s attentiveness and friendliness. Kylie Donald describes The Jam as “a great place for a date dinner,” emphasizing both the beautiful atmosphere and the quality of the food.

The dessert selection, including a wildly popular pizza dessert served with ice cream, leaves a lasting impression. The cozy atmosphere and delightful dishes make The Jam the kind of place where memories are created, not just meals consumed.

As a food reviewer, my sincere recommendation is to book a table in advance—this spot is becoming increasingly popular, and for good reason! From the stellar pasta, exquisite pizzas, to the unique ambiance, The Jam is not just a dining experience; it's a journey through the rich tapestry of Italian cuisine.

Whether you’re seeking a romantic evening or a lively catch-up with friends, The Jam promises an experience filled with warmth, flavor, and charm. So don’t hesitate to visit; let your taste buds indulge in the masterful Italian dishes that await you!

START YOUR REVIEW OF The Jam
Kylie Donald
Kylie Donald

Great place for a date dinner or a meal with friends. A unique layout that makes for a beautiful atmosphere. The pasta and pizza was brilliant, would recommend!

Amy Louise
Amy Louise

We visited Saturday evening around 7pm, make sure you book in advance as it’s popular! You can either sit on the upper seating or lower seating, it just depends on what is available. We were lucky enough to get the upper seating, you have little stairs which you take up to your table. The service was amazing, very friendly and give great suggestions for what’s on the menu. We went with the cauliflower steak and the spaghetti bolognaise. Both were delicious and the perfect amount. We then treated ourselves to the pizza dessert with ice cream. We really enjoyed our visit and it went so quick! Will come again!

Lily Petersen
Lily Petersen

This place was overall great! Cocktails and food were phenomenal. Our server, Jerry, was outstanding. He was polite, walked us through the menus as it was our first time dining here and took great care of us throughout our dinner. We enjoyed the N’Duja Pizzette, whole egg bolognese, Margarita pizza, rocket salad and gnocchi. The temperature of the restaurant was a bit hot but maybe because we were closer to the kitchen. It’s pretty obvious to not come here if you don’t enjoy tight spaces or a small dining environment. However, this did not bother us and it was a cool experience while visiting London! We will definitely be back.

Erica Lam
Erica Lam

The interior is like a tree house. Upper deck for 2 person. Wonderful foods and desserts. They had vegan menu which is great for someone looking for vegan options. Recommended !

Hazel Yoo
Hazel Yoo

One of the best italian food I’ve had in London The owners are Italian, so they do know what they are doing. The sourdough pizza was really good! and the place ambience is really cozy and pleasant. The tree house vibe is really an experience. The staff were really friendly too. Price is reasonable. A small pasta plate was 12-14 and pizza was around 14 which is really not bad for London, and with that quality.

Samantha Salgado
Samantha Salgado

Fantastic place , the owner and manager were spectacular. So friendly and welcoming. Food is excellent, so fresh, home made, original and delicious. The whole place and concept feels so cosy and warm. On top of all, they were so kids friendly. Can only recommend and we will be back! Grazie Filippo for the great time

Coral Cazorla
Coral Cazorla

I went here for dinner with a couple friends mid week. I didn't even know this place was a trend on social media, but I can understand why. The chairs and tables are very original, it's nice if you get one of the tables on top. The environment is low light and romantic, which makes it a very good date spot. We thought the food was really good, I had a very tasty carbonara and we tried a pizzeta as a starter, which I would say is a must try (I believe is probably similar to the pizzas). The service very nice and attentive as well. We also had dessert and I would really recommend the chocolate cake. We ended up paying 40, which I consider fair. Overall great experience. I will definitely go back, would like to take my partner here on a date. Notes: I don't think they would take big groups, as the tables can't be moved and fit max 6 (it's like wooden tables with benches), otherwise too tight or would have to eat in separate tables.

Catherine Yang
Catherine Yang

We went on a Sunday for lunch because we were just nearby. Surprisingly it was super quiet and we were the only group of people. Perfect we got all the attention and got to climb up and down for several times for the fun for the little one. The design of the seating is very interesting and I can see why it’s appealing. However the serving can be quite painful for the staff though as they have to climb up and down. The upper seat is definitely more comfortable for a party of two than a party of three / four. I would recommend sit downstairs if you have young child.